Developed comprehensive advertising campaign for San Luis Obispo Child Abuse Prevention Council in collaboration with a team of designers and photographers. Responsibilities included art direction, conceptual development, and collaboration for the design of all materials, using original photography and graphics. Campaign includes a series of posters, billboard, brochure, and business cards.
Designed interactive exhibit for Robert E. Kennedy Library Gallery and the Re/Collecting Project in collaboration with curator, architects, engineers, and ethnic studies specialist. Exhibit included traveling component, Filipino Love Stories. Responsibilities included art direction, conceptual development, copy-editing, design of exhibit content and promotional material, exhibit installation and display. Used given text and photos.
Designed event promotion poster for a seminar on contemporary design.
Conceptualized innovative seed packaging in collaboration with an industrial technology team. Developed Seedspoon brand and logotype, designed graphics for product, packaging, shipping, and point-of-purchase display case, in conjunction with another designer (Bryn Hobson). The Seedspoon combines three products (seed package, lightweight wooden shovel, and gardening label) into one purchase.
Created multimedia advertising campaign for San Luis Obispo's Public Health Week. Designed promotional teaser, banners, packaging, and brochures. Design includes original graphics, icons, and photography. Created for SLO County of Public Health in collaboration with a team of designers and photographers.
Rebrand of coconut beverage packaging. Designed original bottle form, logotype, graphics, and multipack carrier. Check out my process here.
Designed promotional poster for opening night of the 2014 San Luis Obispo Film Festival. Created in collaboration with a team of designers and photographers. Responsibilities included conceptual development, costume design, and layout design.
Received Audience Choice Award at 2014 San Luis Obispo International Film Festival
Developed comprehensive identity system for a business that specializes in fair trade, organic chocolates. Identity system includes logotype, store signage, packaging (truffle boxes, gift bags, and gift tag), website design, and business system. The name Broma's was inspired by the Greek word, Theobroma, (the scientific name of the cocoa tree), meaning "food of the gods."
Created promotional folio for global non-profit organization, Soles4Souls, dedicated to fighting poverty by distributing used shoes to people in need. Includes spiral bound book and shipping box. Designed to be mailed to executives of footwear corporations in order to raise awareness about the organization.
Created animation for NASA's Jet Propulsion Laboratory to illustrate the relationship between four projects, focusing on the analytical facilities used to study rock samples in search of extraterrestrial life. Includes original graphics and icon design.
Designed a series of three cohesive booklets using given text. Developed the typographic style and collaborated with two other designers to create the final pieces.
Designed and animated a two-minute dialogue that incorporates statistics on sleep, with an emphasis on type in motion. Includes original illustrations, script, and voice acting.